Creating safe futures in the face of superintelligence is the most important problem of our time. We are a strategic design practice that prioritises safety in our strategy and client outcomes. We pursue thoughtful, creative collaborations with those who aim to build a more liveable, optimistic, and innovative future in the present.
Design
We rethink design thinking and human-centred design, refining outdated methods and streamlining the process. This ensures your customers, employees, and stakeholders move toward safe, effective futures, keeping your organisation responsibly thriving.
Safety + integrity
Safe futures are at significant risk, and we need a new approach that challenges us to think deeper. It’s important to recognise and redefine the everyday discrimination around us. We’ve created “Safety-Centred Design” (SCD), a method that helps our clients identify and avoid safety risks in their processes, products, and services.
Speculative futures
True innovation occurs when we remove day-to-day obstacles from our thinking. Speculative design reveals possible futures and offers a new perspective. It brightens creative thinking and helps explore potential implications in advance.
Technology
Technology is central to most products and services, bringing new challenges for humanity, design, safety, and the future. Understanding and leveraging key issues, trends, and new technologies is the foundation of our work.